Reports & Insights

Understanding Your Monthly SAIGE Report

Last updated May 5, 20265 min read

Your monthly SAIGE report is the proof. Heatmap, keyword rank-deltas, lead actions, an estimated pipeline value — all in one branded PDF you can print, email, or hand to a partner who needs to see what their marketing dollars bought.

The Reports landing page. Live month-over-month metrics on every key signal, a countdown to your next audit, and one-click PDF generation when you need to send the formal report.

SAIGE dashboard showing the Views on Google chart with the Search and Maps trend lines, totals of 669 search and 307 maps views, and 736% / 631% growth indicators in the side panel. — The Views on Google chart from the dashboard view. Real customer numbers shown — 736% search lift and 631% maps lift across one quarter.

What's in the report

Cover page — your logo, business name, and the period the report covers
Before/after heatmap — full service area, side by side
Top-3 placement % — by keyword, with the month-over-month delta
Keyword rank deltas — where each tracked keyword stood at the start of the month vs. now
Lead actions — phone calls, website clicks, direction requests from your Google Business Profile
Estimated pipeline value — applied to your category's average customer value
Recommended actions — the 2–3 things that would move rankings most next month

Reading the heatmap

The heatmap is a grid of points across your service area. Each point represents a search SAIGE simulated from that location for one of your priority keywords. The color shows your rank: green for top-3, yellow for 4–10, orange for 11–20, red for outside the top 20. Side-by-side last-month vs. this-month makes month-over-month progress unmistakable.

Side-by-side heatmap comparison for a Park City client. Baseline audit November 2024 shows a sea of red and orange pins (average rank 16.67, top-3 placement 2.37%). Improvement audit July 2025 shows mostly green pins with rank 1–3 across the service area (average rank 5.69, top-3 placement 49.7%) — a 952% improvement. — Real customer report — Park City service area, 8 months apart. Baseline avg rank 16.67 / 2.37% top-3 → improvement avg rank 5.69 / 49.7% top-3. The whole map turned green.

Top-3 placement %

This is the single most important number in the report. It's the percentage of points across your service area where you rank in the top 3 for your priority keywords. Top-3 is where 80%+ of clicks happen. Anywhere else is invisible.

Keyword rank deltas

For each tracked keyword, the report shows the average rank at the start of the period, the average rank now, and the delta. Positive deltas (rank improved) get a green ↑; negative deltas get a red ↓. A delta of more than 3 positions in either direction is meaningful; smaller swings are noise.

Lead actions

These are the customer behaviors Google itself tracks: phone calls placed from your profile, clicks through to your website, and direction requests. SAIGE pulls these directly from Google's API and shows the trend across the period. Phone calls and direction requests are particularly leading indicators — they correlate strongly with bookings, even when conversion data isn't available.

SAIGE engagement metrics panel showing Phone Calls 43 (126% up), Website Clicks 120 (67% up), and Direction Requests 541 (116% up) with sparkline trends. — Lead-action panel from a real customer report. The three core metrics — calls, clicks, direction requests — with their period-over-period growth.

Estimated pipeline value

Pipeline is computed by multiplying lead actions × your category's typical close rate × your average customer value. The number is conservative by design — it shows the floor of likely pipeline, not the ceiling. Edit your category's defaults in Settings → Reports if you want a more aggressive or more conservative model.

PDF download — one click from Reports → Monthly
Auto-email — invited users on your account get the PDF on the 1st of each month
Google Drive — auto-archive every month into a folder of your choice
Web share link — a private URL anyone with the link can view (turn on/off in Settings)

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